Kim Shaw on Muck Rack

Kim Shaw

Verified
(He/Him)
Perth, Western Visayas
As seen in: Best Ads, Campaign Brief Asia, The New Daily, AmmoLand Shooting Sports News, Blogarama, Campaign Brief, Ex Bulletin, NewsBeezer, The Star News Today, Green Building & Design (gb&d), Hitech Glitz, Campaign Brief New Zealand and
A blog for advertising creatives in Asia. To pass on news or advertise or to subscribe, email: kim@campaignbrief.com
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Articles

Ex-72andSunny CCO Wez Hawes to join creative-led agency OUTSIDE IN as Creative Partner

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By Kim Shaw 
| Campaign Brief Asia
Founded by Grace Leat, Jacque Kelly and Lucie de La Chaise, OUTSIDE IN launched in 2025 with a mission to plug directly into brands to make world-class creative more accessible. The unique model draws on the in-house experience of the ex-Modibodi creative team to work directly with Founders, CMOs and CEOs to bolster brands’ internal creative and strategic firepower.
Open in Who Shared View Duplicates (5) Issue with article?

IMAGINE IF®, the ‘Secret Weapon’ studio operating from an abandoned Japanese high school steps out of the shadows

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By Kim Shaw 
| Campaign Brief Asia
Formally known as IMAGINE IF LABS, founders Tim Seddon and Gene Brutty have rebranded with a new identity and website: imagineif.today Operating from an abandoned Japanese high school, the studio is modelled on the duo’s time leading a brand innovation team across Asia from Google Tokyo. “We’ve always white-labelled ourselves because agencies were often involved, but this is no longer an experiment; it’s a proven process that’s valuable to both brands and agencies.
Open in Who Shared View Duplicates (3) Issue with article?

m25 Global Creative Series with Janath Gamage: “Asia Pacific’s creativity has always been there”

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By Kim Shaw 
| Campaign Brief Asia
With global ad spend projected to hit $1.27 trillion in 2026, more than 70% digital brands are moving budgets into activations and experiences. How are you rethinking creativity when campaigns must live both online and in the real world? Personally for me, it doesn’t really change drastically at all. Everything still stems from the one big idea. It’s social-first, not social-only.
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