Meet Francesca WarnerFrancesca Warner is on a mission to make the world of investing more diverse. A Principal at Downing Ventures until recently, she now runs Diversity VC – a non-profit created to increase diversity in the venture industry. Read more: Why we ALL need more women investorsIt helps to bring more diverse applicants into the field, guides diverse VCs into more senior roles, supports entrepreneurs from all different backgrounds to start companies.
When it comes to Facebook, Mark Zuckerberg’s been a ‘hands-off dad’. Despite its 7,500+ moderators the social media giant keeps finding itself on the wrong side. It justified banning important historical and new photojournalistic images because of their nudity or hate symbols. It’s rigorous in its censorship of nipples (even those of breastfeeding mothers). And yet it refused to remove photos of a young woman pictured with the abusive partner who murdered her.
‘One in five startups has a female founder’ is a stat that often gets touted around. To be more accurate, it’s actually a fifth of startups that receive funding have a female founder. Which gets to the rub. According to Atomico, 80% of founding teams that raised money in Europe were all-male. The devastating lack of investment in women is often discussed as being due to the bias of male investors – which is still prevalent, and absolutely should be called out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".