Kokil Jain on Muck Rack

Kokil Jain

As seen in: Elsevier, Emerald Publishing, Dialnet - Universidad de La Rioja, International Journal of Electronic Business, International Journal of Contemporary Hospitality Management, International Journal of Manpower, International Journal of Retail and Distribution Management, Journal of Asia Business Studies
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Articles

Understanding senior citizens’ intentions to use virtual reality for religious tourism in India: a behavioural reasoning theory perspective

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By Sahil Raj, Brinda Sampat, Abhishek Behl Verified, Kokil Jain
| Dialnet - Universidad de La Rioja
Sahil Raj [1] ; Brinda Sampat [2] ; Abhishek Behl [3] ; Kokil Jain [4] [1] Punjabi University, Patiala, India [2] NMIMS University, Mumbai, India [3] Management Development Institute, Gurgaon, India [4] FortuneInstitute of International Business, New Delhi, India Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 6, 2023, págs.
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linking academia, business and industry through research

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By Isha Sharma, Kokil Jain
| International Journal of Electronic Business Verified
Home Full-text access for editors Negative eWOM on social media: role of individual, contextual and social determinants by Isha Sharma; Kokil Jain International Journal of Internet Marketing and Advertising (IJIMA), Vol. 14, No. 4, 2020 Abstract: This study aims to expand the understanding of factors that lead to consumers' intentions to engage in negative e-word-of-mouth (NEWOM) on social media, following a negative experience.
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