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Stop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table

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By Joshua Koran, Koran Consulting
| AdExchanger Verified
By Joshua Koran, Chief Executive Officer, Koran Consulting AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can we ensure fair compensation for media owners? Let’s start by being realistic.
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