AdExchanger
VerifiedOnline/Digital
Founded in 2008, AdExchanger is an integrated media company – which includes publishing, conferences and research – devoted to the digital advertising and marketing space.
AdExchanger, the trade publication, enables the exchange of ideas between all members of the "ecosystem," including agencies, advertisers, publishers, data providers, ad networks, media traders and marketing technology companies. The goal of this exchange is to help improve understanding and efficiency...
In addition, the company produces the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on transparency in advertising. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesTV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. Telly’s smart TVs come with a smaller, skinnier second screen that sits below whatever viewers are watching on the main screen and runs a steady stream of news and ads, including programmatic home screen ads. The programmatic home screen ads live on that second screen.
Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?
Sponsored post by Anastasia-Nikita Bansal CEO TeqBlaze Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself – not a chatbot sitting alongside the work but a system wired into it.
Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Getting stuck in customer service purgatory is one of the most miserable experiences a person can have. But bad service isn’t just a customer issue – it also reflects poorly on businesses and leads to higher churn. Actionable, an AI-driven predictive customer experience engine headquartered in Paris, France, aims to catch those unhappy customers and turn their experience around before they pivot to a competitor.
The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask
For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: buyers are exhausted. They spend too much time tracking changes, managing campaign and budget risk and reverse-engineering charges. Now, this frustration is becoming an operating cost that takes time away from performance. That burden should not sit with buyers.
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never with pure news publishers. Netflix avoids news programming like the plague. But MS NOW is trying to break that pattern.
AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy
Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens to be our 500th episode! – to weigh in on the biggest challenges keeping publishers up at night.
Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy
This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions become an opportunity.
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
Anyone who thinks that men don’t care about beauty products (a) is probably stuck in the 20th century and (b) should take a good look at Andrew Garfield. A lot of personal care brands, though, mainly focus their advertising on their female audiences. But earlier this year, L’Oréal realized it was missing out on potential customers by not including men in most of its campaign targeting. So it decided to develop a campaign specifically aimed toward men.
The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity
Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite its limitations, which is the entire premise of his company, myGaru. MyGaru didn’t start out as a telco play, though.
Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
Token For A Ride AI can help cut costs, but only if it has a babysitter. Roughly 60% of companies that use AI will incur unexpected charges and/or exceed their allocated budgets due to a lack of human oversight, according to a Gartner survey of 1,300 senior marketers. The survey also found that more than half (56%) of companies that use AI tools implemented them without clear policies.