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Kristen Berman on Muck Rack

Kristen Berman

San Francisco
As seen in: Medium, The Wall Street Journal, TechCrunch, WIRED (UK), Fast Company, Scientific American, Substack, American Banker, Stanford Social Innovation Review, InvestmentNews and
Thinking about Irrationality. Founder of Irrational Labs with Dan Ariely Tedx talk: cutt.ly/YaFL3Xv IL Newsletter: irrationallabs.com/newsletter/
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Articles

Want users to stick around? These 5 onboarding teardowns show you how

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By Kristen Berman
| Substack
Every product spends a fortune getting people in the door, then loses a huge chunk of them in the first five minutes. So how do you build an onboarding that actually gets people to value, and back the next day? In these popular teardowns, I break down what real products got right when someone opens the app for the very first time. These teardowns are for you if you’re building or rebuilding a signup or onboarding flow, or you own activation, growth, or new-user retention.
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Your Real Competitor Isn’t Another Brand-It’s This.

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By Kristen Berman
| Design Better
In this issue of The Brief: Your biggest competitor is not who you think Job opportunities Things to watch, read, and explore Take the Design Better listener survey for a chance to win a 13” MacBook Air. By Kristen Berman, Design Better Expert in Residence and co-founder of Irrational Labs For a decade, Kristen Berman worked closely with top tech companies to drive behavior change. Kristen and her team leverage the latest behavioral-science research to design products people use and love.
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Customers don't care about your AI feature

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By Kristen Berman
| Growth Unhinged
👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups. As everyone rushes to position their products as “AI-powered”, Kristen Berman from Irrational Labs stepped back to ask: do people actually care? And Kristen and her team surveyed 767 software users to find out.
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