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Kristen Doerer on Muck Rack

Kristen Doerer

Verified
Washington, D.C.
As seen in: CX Dive, MSN UK, The Guardian, PBS, PBS News Hour - World, PBS NewsHour, Yahoo Finance, Flipboard, Salon, Yahoo Sports, IT Media and
Journalist. When not covering the far right, writing about sports, education, personal finance
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Articles

Ticketmaster puts personalization at the core of its app Original

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By Kristen Doerer Verified
| CX Dive
This audio is auto-generated. Please let us know if you have feedback. Ticketmaster launched a revamped app last week to offer customers a more personalized experience as it looks to increase discovery and ticket sales. The app includes a watchlist feature to track upcoming events, a refreshed favorites tool to follow artists and teams, and improved search and location switching so customers can more easily search for events while they’re traveling.
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Williams-Sonoma AI assistants drive customer engagement — and conversions

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By Kristen Doerer Verified
| Retail Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Williams-Sonoma is using AI to take its high-touch customer service model to the next level, CEO and President Laura Alber said on a Q2 2026 earnings call last week. The company is tapping AI to improve the checkout experience and overall customer journey, strengthen product discovery and scale personalization across its brand portfolio.
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Understanding why surveillance pricing is a CX issue

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By Kristen Doerer Verified, Michael Brady
| CX Dive
At first glance, pricing doesn’t appear to be a customer experience issue. But how a company decides to set prices can have implications that go far beyond finance’s scope, influencing a customer’s relationship to a brand. With personalized pricing or surveillance pricing, a business will change the price of a product based on an individual’s personal data and what a business thinks that consumer is willing to pay.
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