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Krystal Scanlon on Muck Rack

Krystal Scanlon

Verified
  • Senior Reporter, Platforms, Digiday
London
As seen in: Digiday, Flipboard, OK! Magazine (UK), NewsBreak, Sounds Profitable (Podcast), MarketScreener, Editor & Publisher, Modern Retail, LaptrinhX/News, Real Deals Magazine, The Drawdown and
Journalist 👩🏻‍💻 | Currently: Senior Reporter, Platforms @Digiday | Get in touch ⬇️
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Articles

OpenAI’s ChatGPT reaches the coupon stage of building an ad business

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By Krystal Scanlon Verified
| Digiday Verified
By Krystal Scanlon  •  July 30, 2026  • OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby they hand advertisers credits to get them spending more, testing budgets, and building habits on the platform.
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OpenAI is already building the org chart of a mature ad business

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By Krystal Scanlon Verified
| Digiday Verified
By Krystal Scanlon  •  July 28, 2026  • OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it. Two job postings on OpenAI’s career’s page spell out how. A head of scaled ads solutions will design the reseller model from scratch, picking priority vendors and markets, running RFPs and contracting as well as managing partners against commercial and quality standards.
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Future of Marketing Briefing: The case for and against the death of the big brand ad

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By Seb Joseph Verified, Krystal Scanlon Verified
| Digiday Verified
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then.
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