Krystina Gustafson on Muck Rack

Krystina Gustafson

Atlanta
As seen in: LinkedIn, USA Today, CNBC, NBC News, Yahoo Finance, Entrepreneur, TODAY, The Christian Science Monitor, MS NOW, Yahoo and
SVP Content @Shoptalk @Groceryshop, former retail reporter @CNBC. Tweeting about the latest retail news.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Krystina

Contact Krystina, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Krystina Gustafson’s Biography

Read Full Bio →

Krystina Gustafson is a content editor and retail reporter at CNBC.com. Before joining CNBC, she was the online editor at Condé Nast-owned Women's Wear Daily, the trade publication for the fashion and retail industries. Prior to WWD, she spent one year as a news associate at CNBC.com. She graduated with a degree in journalism from the University of Florida.

Articles

Teen retailers need to woo mom and dad to win back-to-school sales

|
By CNBC's Krystina Gustafson, Krystina Gustafson
| CNBC Verified
Fickle teenagers are pushing back against the specialty stores that cater to them, leaving basics, hoodies and polos as casualties in the aftermath. But this braces-wielding demographic isn't the only group leaving teen retailers behind.
Open in Who Shared Issue with article?

Former Sears exec calls for retailer to liquidate

|
By CNBC's Krystina Gustafson, Krystina Gustafson
| CNBC Verified
Former Sears executive Steven Dennis says now is the time for the struggling retailer to liquidate. In a commentary on his blog last week, Dennis, a former vice president at Sears who exited the company in 2003 after about a decade, listed five reasons why the company should "stop the charade and embrace the inevitable." His points were: It doesn't offer a value proposition. It's lost its relevance in nearly every major category, while its competitors have gained ground.
Open in Who Shared Issue with article?

These retailers make the grade for back-to-school clothes

|
By Krystina Gustafson
| TODAY Verified
Although promotions will undoubtedly play a role in back-to-school sales, it's not all about which retailers are delivering the best deals. As children and teens have a growing influence on purchases during the second-largest retail season of the year, experts say stores that offer the latest trends will position themselves to win the dogfight over market share.
Open in Who Shared Issue with article?
See all 946 articles
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified