The British have a complicated relationship with coffee. On the one hand, we love a caffeine fix: two thirds of us visited a coffee shop in the past three months, according to Mintel. Coffee shop sales hit a record £3.4 billion last year (a 10 per cent rise on 2015) and are predicted to rise a further 29 per cent in the next five years. But do we really care about quality? For every customer loyal to their local independent, three times as many fuel up at fast-food chains.
The Third Door could be any creative office. The atmosphere is calm but industrious in this bright, white space. Freelance writers, translators, IT professionals and remote workers tap on their laptops or make calls in phone boxes painted blue and green. Wander downstairs, however and the noise levels rise sharply: here, toddlers are laughing, painting and making animals with play dough. The Third Door is one of a growing number of co-working nurseries around the UK.
The Brazilians have been drinking it for years. So have people in India, south east Asia, the Caribbean and anywhere else that the coconut palm grows. Now coconut water has been liberated from its natural container and packaged for sale in the rest of the world. America's been quaffing it since 2004.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".