When Caroline Eisenmann, a young assistant at a New York literary agency, decided to rename her OkCupid profile, she wanted something that would make her stand out — a name that wouldn’t get lost amongst the omnipresent references to indie bands and cute animals, something that was “flippant” but with “a bit of a melancholic undertone” that would attract a suitably urbane mate, Eisenmann told me. Fingers poised over the keyboard, she wrote:OkCupid rejected it.
Technology is a great way to activate gallery space, but it shouldn’t take it over. “Beyoncé and Jay-Z Take Selfie With Mona Lisa!” headlines all over the Internet blared. BuzzFeed went so far as to call it “the best picture of our generation.” And it’s true, the first couple of American pop culture did take a photo of themselves in front of one of the masterpieces of European art history.
This year I felt that everything I read was self-consciously fractured into fragments. Aggressively broken up. Left to be reassembled by the reader, that is, me. Maybe it had something to do with the time we’re living through: The entire narrative cannot even be forced to make sense, and so it has to be split into apprehensible parts, isolated and then dissected. But it also took on the feel of a stylistic tic, the millennial equivalent of the Victorian social novel.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".