Kyle Mitnick

Marketers used to find success simply by talking up a product or service and then following up with a promo code. But those days are gone. As marketers compete for attention that gets more fragmented as time goes on, success comes down to understanding people and why they decide to buy the things they do. Today, driving conversions means drilling below the surface of the customer’s mindset. It means understanding the psychology that underpins their decisions.

Lifestyle Report Lists NextGen Opinion Visionaries Accounting Consulting Finance Health and Wellness Insurance Legal Marketing and Public Relations Real Estate E-commerce sales are big—and they’re only getting bigger. A decade ago, about 6% of total retail consumption was online. In the most recent quarter, according to the U.S. Department of Commerce, 15.4% of everything Americans bought was online.

Founder and President at Mosaic.Inc. With small-business bankruptcies, geopolitical instability and rising business credit rates, portioning out hard-earned earnings before interest, taxes, depreciation and amortization (EBITDA) for others is more difficult than ever. With such turmoil in today’s market, philanthropy could naturally take a back seat. But, if you’re an entrepreneur running a startup, I challenge you to rethink your position.