Kylie Richardson

Schwarzkopf Professional’s Signature Series landed in Los Angeles this past Monday, August 31st, bringing master hairstylist and global educator Ashlee Norman — a member of the Schwarzkopf Professional Digital Artistic Team with more than 15 years of experience in blonding, balayage, precision cutting and color theory — to Sholé Beverly Hills Salon for a full-day masterclass on her “AirTouched ColorMelt: Advanced Reverse Balayage” technique.

After six years of building a following almost entirely through word of mouth and consumer love, Dae is stepping into a new era — and they’re doing it by doubling down on the product that got them here. As of today, the brand has launched “Most Likely To Do The Most,” its first-ever integrated brand campaign, and the star of the show is a face you already know; the Cactus Fruit 3-in-1 Styling Cream. Cactus Fruit isn’t just Dae’s best-seller — it’s a bona fide category leader.

The Love Island USA season 8 reunion brought the drama back to our screens, and the beauty was just as loud. Host Ariana Madix’s go-to, the Haus Labs Triclone Skin Tech Foundation, made its way onto three of the season’s “Core Four”: Trinity Tatum, Melanie Moreno, and Aniya Harvey, all glammed up in the foundation and concealer. Tatum and Moreno debuted the brand’s new Edge Lip Shaping Pencil.