As managing director at Wine in Motion, a Portuguese-focused boutique wine importer, Blanche Orbe may be a niche player, but her job is wide-ranging. She started last year with solid chops in brand management and sales, and her work now straddles both sides of the business—and then some. “I wear two hats,” she says. Or seven or eight.
Perhaps no ski resorts offer a more stunning stage from which to plunge than those in Chile and Argentina, thanks to the backdrop of the Andes, which contain active volcanoes, ice fields and the highest peaks in the Western Hemisphere. “The Andes really define those countries,” said John Clary Davies, editor at Powder magazine, a publication for core skiers. But the allure of the mountains has not yet attracted much real-estate development around ski areas.
The demand for education in the beverage sector—especially wine—is high, with more program providers popping up across the country and classes selling out in major markets. The Wine & Spirit Education Trust (WSET), the largest global provider of wine education, recently reported a 19 percent increase in worldwide enrollment. The United States led enrollment in the top 10 markets last year, with 11,487 students—a 48 percent increase over the previous year. Why the spike?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".