The Ovambo tribe in southern Africa has a proverb that goes something like this: “If you do not have patience, you cannot make beer.” The same could be said for the emerging group of women making wine in South Africa, whose time has come. But don’t think for a moment they’re making “feminine wines”: The three interviewed here have a vision beyond the bottle.
When the hammer went down on Helmut Fallmannâ€™s second bid on a lot of limited-edition bottles of Tuscan wines, his cellar increased by eight bottles, while his bank account decreased by $22,000. Mr. Fallmann, an Austrian technology entrepreneur, flew to New York City this spring to participate in Ornellaiaâ€™s Vendemmia dâ€™Artista, a charity auction in its ninth year that commissions artists for special-edition bottles.
Whether you’re in the wine business or just the business of drinking wine, it’s inevitable that you’ll fall into a rut. It’s easy to default to brand recognition, familiarity of grape variety or known places like Bordeaux and Burgundy, Barolo or Rioja. As someone who’s had the privilege to travel widely, I’ve never spurned the chance to explore little-known wine regions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".