I’m a writer and editorial strategist focusing on the fashion and retail industries. (Sign up for my weekly newsletter.) Currently, I’m the Business of Fashion’s New York editor and a freelance writer. I’ve contributed to the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Mar...
This week, with much excitement, the American fashion establishment launched New York Fashion Week: Men’s, a new menswear event, running from July 13th to July 16th, which has attracted brands like John Varvatos, Tommy Hilfiger, Coach, Thom Browne and Public School.
PARIS, France — On Sunday morning, after luxury conglomerate LVMH announced that Hedi Slimane would take over at Céline, the house posted a photo of its new designer on Instagram with a simple and direct caption, complete with hashtags: "Hedi Slimane named Artistic, Creative and Image Director of CÉLINE #HediSlimane #celine #LVMH.”For any other brand, such a gesture would seem normal.
LOS ANGELES, United States — Melrose Place, the few short blocks of West Hollywood retail best known for the soapy evening drama named after it, is rarely bustling. And yet, some of the world’s most discerning brands, from The Row to Isabel Marant and Bottega Veneta, have made a home here, likely betting on the few who will drop thousands of dollars in one afternoon than the many who will drop hundreds.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".