I’m a writer and editorial strategist focusing on the fashion and retail industries. (Sign up for my weekly newsletter.) Currently, I’m the Business of Fashion’s New York editor and a freelance writer. I’ve contributed to the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Mar...
To survive in this business, you've got to have more than talent. You have to be shrewd, savvy, determined—and a crazy-hard worker.Like Alexander Wang, the designer It-boy turned retail mogul turned leader of one of the world's most culturally significant fashion houses. Or Karlie Kloss, the model who recently made news out of a haircut--and a mini-business out of her health-conscious cookie recipes.
NEW YORK, United States — It’s mid-day on a Friday at the Proenza Schouler offices in Soho, but it feels more like a frenetic Monday morning. That’s because the team, led by designers Jack McCollough and Lazaro Hernandez, along with still-new chief executive Judd Crane, is in “crunch” mode. In less than two weeks, on July 2, the critically lauded American label will debut its latest ready-to-wear collection — a consolidation of Resort and Spring 2018 — during the haute couture shows in Paris.
BOSTON, United States — While it’s challenging to birth a successful new ready-to-wear label or handbag line, it’s arguably even tougher to build a shoe brand from scratch. The luxury footwear market — worth $18 billion in 2016, according to Bain & Company — is dominated by household names that convey style, comfort and durability. In order for a new label to break through, it must convince consumers that its product not only looks good and feels good, but will also wear well and last long.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".