New York Editor, @BoF. Writer, nosy person. Please subscribe to my newsletter. Or email me! lauren.sherman@businessoffashion.com

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Biography

I’m a writer and editorial strategist focusing on the fashion and retail industries. (Sign up for my weekly newsletter.) Currently, I’m the Business of Fashion’s New York editor and a freelance writer. I’ve contributed to the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Mar...

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@lapresmidi — 15,399 followers, 20,046 tweets

Sep 21, 2017

@meg__clark @lindysegal Y, and big advertisers — CPG, beauty — are increasingly cutting out mass media buys. They'd rather use that money for Instagram promos.

Sep 21, 2017

@meg__clark @lindysegal Huge social followings do not equal engaged audiences -- or an increased interest from advertisers!

Sep 21, 2017

@lindysegal This piece helps to explain it:  https://www.businessoffashion.com/articles/this-week-in-fashion/the-great-media-shakeup  much easier to disrupt than to survive disruption, especially when you're that big

Sep 21, 2017

Unsolicited advice to Conde Nast: Shut down Glamour and buy @ManRepeller.

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