Cognitive neuroscientist Adam Gazzaley and psychologist Larry Rosen make a convincing case for what you may have already been thinking: your brain is not well adjusted to our engaging—and distracting—modern world. But in The Distracted Mind: Ancient Brains in a High-Tech World , Gazzaley and Rosen aren’t panicking—they’re being pragmatic.
If you’re reading this on your computer, you might be listening to music too. Maybe you have the news or a game on the TV in the background, and your phone is by your side as you wait for an important text. Perhaps you just stopped reading for a second to reply to an email and then popped into a new tab to post on social media. Now your Fitbit dinged to remind you to hit your steps for the day. Phew! It’s exhausting to read about everything you’re attempting to do all at once.
In the simplest of terms, Adam Gazzaley and Larry D. Rosen's The Distracted Mind: Ancient Brains in a High-Tech World is a book about technology and the distractions that often accompany it. This may not sound like anything earth shattering. A lot of people have written about this subject. Still, this book feels a little different. It's a unique combination of research, data, and observation. Equally important, it doesn't just talk about the problem—it suggests solutions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".