LaSharah Bunting

Newsrooms build the muscle to survive many futures at once “Scenario planning — done consistently, cross-functionally and proactively — will become a core newsroom discipline.” -ewsrooms-build-the-muscle-to-survive-many-futures In the coming year, the newsrooms that thrive won’t be the ones chasing the next platform change, algorithm tweak, or business model that might save us. They will be the ones preparing for multiple realities at once, with focus, steadiness, and a plan.

I came to ONA with a mission: to strengthen this organization that I deeply love. My goal was for everyone to feel the same connection and inspiration I felt after attending my first ONA conference in 2012. And I wanted to ensure that our members and the industry felt supported by ONA during these uncertain times. I’m proud to say that, as a team, we are achieving those goals and laying the foundation for a stronger future.

I can still remember the electricity of my first Online News Association conference in 2012. Immediately I knew this was a place where I felt like I belonged. I went home feeling inspired by the sessions, the conversations and the community. And that spark took me on a slightly different path that changed the trajectory of my life and career, which has allowed me to serve this industry that I so deeply love.