On an unseasonably grey Monday last month, steady drizzle did not deter visitors to Utah’s Arches national park. Long queues of traffic crept sluggishly past viewpoints; car parks filled to capacity forced hikers to give up on planned trails. Such frustrations are typical nowadays: Arches’ dramatic rock formations now draw more than double the visitors they did in 2000.
Because grunge is alive and well in Seattle … if you know where to look. Though Seattle is known for many things — Starbucks, rain, plaid — it is perhaps underappreciated as a pioneer. The city brought us Boeing (developers of the first American passenger jet); Microsoft and Amazon; Pictionary; UPS; hell, it even invented Cinnabon. Most famously, of course, Seattle is the birthplace of grunge. And now it is pioneering the world’s first-ever grunge musical.
It’s a perfect Sunday morning at Tedeschi Family Winery in Napa Valley. The vines are bright and green, the sky is clear and blue, and the picnic tables are urging a long, lazy lunch in sun-dappled shade. I’d never have believed that, just a five-minute drive away, I’d find another winery scorched to nothing; a ravaged patch of ash and melted glass at the foot of blackened hills.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".