Laura Klein on Muck Rack

Laura Klein

Silicon Valley
As seen in: LinkedIn, Medium, PS, Nielsen Norman Group, Berkeleyside, UX Magazine, UXmatters, Horse Illustrated, Daily Legal News, Rosenfeld Review Podcast
Author: UX for Lean Startups & Build Better Products laura@usersknow.com Mastodon: @lauraklein@hachyderm.io Bluesky: bsky.app/profile/lauraklein.bsky.so
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Articles

How to Get Research Recommendations on the Roadmap

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By Laura Klein
| Nielsen Norman Group
If you've ever spent weeks on a research project only to watch the findings get politely acknowledged and then quietly shelved, you know the feeling. The roadmap gets built, priorities get set, and somehow your work ends up as a footnote. It's not that your PM doesn't care about users. It's that by the time you showed up with something to say, the decisions were already half-made.
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Walmart says their AI investment is working. The metrics they presented don't actually show that. — Users Know

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By Laura Klein
| usersknow.com
Walmart just had its Q1 earnings call, and CEO John Furner wants you to know that the company is "becoming AI-native." Sparky, Walmart's shopping agent, is apparently driving higher order values, quadrupling unit sales through the bot, and generally ushering in a new era of AI-powered retail. Great! Except the metrics they shared to support all of this are, to put it charitably, not very convincing. I want to be clear upfront: I'm going off what was reported in this article.
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The Case for Design Disposables

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By Laura Klein
| Nielsen Norman Group
There's something I see designers do often, and it's terrible for their design process. They sit down to start working through a problem, and before they've even figured out what they're supposed to be solving, they're already making something polished. Formatted. Labeled. Something that looks like it was meant to be presented to someone. It wasn't, though. It was just supposed to help them think. This is the deliverable trap, and a lot of us fall into it without even noticing.
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