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Laura Ries on Muck Rack

Laura Ries

Atlanta
As seen in: Entrepreneur, Inc., Mint, Ad Age, Audible Blog, DealNews, Branding Strategy Insider, CXOTalk, MxM India
Positioning Guru and Best-Selling Author. New Book: The Strategic Enemy - coming soon
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Articles

Great Brands Don’t Compete—They Pick a Fight

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By Laura Ries
| Inc. Verified
Brands like Airbnb, Apple, and Coca-Cola win by defining what they are against. Too many entrepreneurs waste time trying to convince people why their product is “better.” This is a losing game. Brands need more than a purpose. They need a rival, a foil, a clear enemy that sharpens their message, rallies their tribe, and clarifies their difference. It isn’t about being negative, it’s about being unmistakable.
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The power of positioning: Would Santa be a successful brand without the Grinch?

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By Laura Ries, M. Muneer
| Mint
What is Santa’s secret? How did Santa become one of the world’s most powerful brands? Not the cookies. Not the sleigh. Nor the flying reindeer with suspiciously high fuel efficiency. It’s not even the free toys delivered with a logistical precision that would make Amazon sweat. Santa’s real superpower is positioning. But this wasn’t always the case. For centuries, Santa was a walking, jingling, wildly inconsistent brand failure. Every country had its own prototype.
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Password Cracking with Kali Linux eBook

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By Daniel Dieterle, Laura Ries, Jeb Blount Verified, Brynne Tillman
| DealNews
more You'd pay $17 for this eBook elsewhere. An active work email is required to receive this offer. This offer expires December 23, 2025. Shop Now at TradePub by Jeb Blount and Brynne Tillman
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