Laura Ure

The best posts you produce are ultimately the ones that are going to get shared, so give your social media a great deal of thought before you hit publish. Agents are notoriously awful when it comes to social media posting and management, so I knew this topic would pose a particular challenge. What makes shareable content for agents so challenging? It boils down to this: Shareable content is the highest tier of success when it comes to social media.

Apr 12 To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just follow these steps to rebuild and launch. Article image credited to Yoann Siloine

Today 1:09 P.M. Watch as Ryan Serhant, of “Million Dollar Listing New York” fame, gives the Inman Connect New York audience the low-down on how to survive — and thrive — by going back to some of the basics he used as an actor-turned-agent at the beginning of his career. Article image credited to Kyle Espeleta