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Lauren MacDonald

As seen in: Change.org, PLOS, MDPI, designboom, GIGAZINE, Her Campus, Political Economy with Jim Pethokoukis, The Art Newspaper, Equinix, Left Foot Forward and

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Articles

How data centres make the FIFA World Cup possible

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By Lauren MacDonald
| IT Brief US Verified
Major sporting events bring people together across borders and cultures, and the FIFA World Cup is perhaps the biggest of them all. Roughly 1.5 billion global fans tuned into the final match of the 2022 tournament, and FIFA estimates about 5 billion people engaged with content across all platforms and devices. The 2026 World Cup is set to be even bigger with teams from 48 nations instead of 32. That means more matches in more venues, and more fans taking a direct interest in the action.
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Digital Plumbing: The Infrastructure Behind Streaming Sports

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By Lauren MacDonald
| Equinix
Global sports streaming requires massive digital infrastructure to deliver live events to billions of viewers across multiple time zones simultaneously. Broadcasters use hybrid colocation & cloud strategies to manage high-resolution content while minimizing latency & controlling data egress costs effectively. Equinix interconnection hubs enable content providers to connect with essential ecosystem partners through direct, private connections for optimal performance.
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Digital Plumbing: The Infrastructure Behind Streaming Sports

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By Lauren MacDonald
| eqix.it
Global sports streaming requires massive digital infrastructure to deliver live events to billions of viewers across multiple time zones simultaneously. Broadcasters use hybrid colocation & cloud strategies to manage high-resolution content while minimizing latency & controlling data egress costs effectively. Equinix interconnection hubs enable content providers to connect with essential ecosystem partners through direct, private connections for optimal performance.
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