LittleThings is a female-focused digital media company centering on the analysis of a wide range of topics, ranging from women’s health to personal interest stories and the celebrity news of the day. The core of our mission is to spotlight uplifting and meaningful content. Our goal with these standards is to merge the best of traditional media’s values with the opportunities that come with today’s new media landscape.
“Take your girlfriend, your boyfriend, your friend’s drink, and chug it, because I want to see you go crazy,” Alexander Wang screamed to the crowd at his raucous Fashion Week after-party Saturday night that doubled as a 10th anniversary celebration for his brand. The bash, held at Pier 94 directly following his runway show, drew stars like Lady Gaga, Kanye West (sans wife Kim Kardashian), Kylie Jenner and boyfriend Tyga, Bella Hadid and boyfriend The Weeknd, and Nicki Minaj.
For many professional women, getting dressed for the office can feel like a job unto itself. Though one might prefer a pair of frayed jeans to a formfitting pencil skirt, the former might not be considered appropriate for most workplaces—and so, we find ourselves needing to upkeep two separate wardrobes. (This is despite reports that, across industries, the American office is skewing towards more casual dress.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".