CEO Dick Costolo said in June that Twitter's mobile ad strategy is working. He wasn't kidding: it turns out Twitter will earn more revenue from mobile than Facebook in 2012, according to an estimate from eMarketer. That's not entirely a surprise; while Twitter's core ad products work well in mobile, it's taken some time for Facebook to figure out how its ads translate to a smaller screen.
Facebook celebrated a billion users with its "Things That Connect Us" video last week; one can assume from its placement on Facebook's login page, it got plenty of views. A Facebook spokesman wouldn't tell us how many, but we're getting a clue on the Viral Chart this week, where Facebook's ad landed at No. 8. What does that tell us? Not a lot, really, because Facebook is a walled data garden that our data partner in this chart, Visible Measures, doesn't track.
YouTube has pitched advertisers on funding big-budget web shows featuring stars like Kobe Bryant, Lady Gaga and "Dancing with the Stars" host Brooke Burke, asking millions of dollars to make them happen. The pitches are part of YouTube's foray into Hollywood for polished, TV-style web video that can attract the kind of advertisers that devote most of their ad budgets on TV.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".