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Lee W. Frederiksen on Muck Rack

Lee W. Frederiksen

Reston
As seen in: Business 2 Community, CNBC, Hubspot Blog, Entrepreneur, Fast Company, blog.hootsuite.com, MarketingProfs, Accounting Today, ERE, Journal of Accountancy, Recruiter.com and
Managing Partner of @HingeMarketing. Seasoned author and speaker. Applying a research-based approach to the marketing of professional services firms.
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Articles

7 Ways High-Growth Firms Move Faster Without Sacrificing Marketing Performance

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By Lee W. Frederiksen
| Advisorpedia
Written by: Karl Feldman In professional services marketing, there’s a persistent myth that a strategic, research-backed approach to growth is inherently slow. That thoughtful positioning takes too long. That being methodical kills creativity.
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SEO Is Losing Ground as AI Search Rewrites Digital Marketing Rules

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By Lee W. Frederiksen
| Advisorpedia
Written by: Karl Feldman For years, the search ecosystem has been stable. Search engine marketing has followed a predictable format: invest in SEO, produce content, track traffic, generate leads. With the rise of AI and GEO (Generative Engine Optimization) the search landscape is changing. Not gradually, but fundamentally. Today, AI-driven search is reshaping how buyers discover expertise, evaluate firms, and make decisions.
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Strategies To Attract Clients and Elevate Your Firm’s Success

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By Lee W. Frederiksen
| Advisorpedia's The Week Ahead Podcast, Powered by Tematica Research
Written by: Lee Frederiksen and Joe Pope Your business development strategy can determine the success or failure of your firm. In this post, we’ll explain how to create a marketing strategy and plan that can propel any professional, practice, or firm to new levels of growth and profitability. A strong business development strategy is essential for organizations seeking to stay competitive in professional services and related industries.
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