On the East coast, the end of February always feels like we’ve passed the hump and broken the ugly spine of winter. So how better to honor my last ever school winter break than to take off for more winter in Sun Valley, Idaho? But the truth is, winter just feels different out West. Wait an hour and the snow squall becomes a cobalt blue sky.
When I was growing up, the Shell Corporation ran a series of TV commercials that lasted for almost three decades. In each one, the immaculately dressed Shell Answer Man offered handy dandy tips about cars and driving. Boy, back in the day, that man was an automotive authority, an icon on par with Mr. Clean or Captain Kangaroo. He was so ingrained in the pop-culture that even now, when a family member gets a little too preachy, too much of a know-it-all, they earn the moniker.
Indie Bookstore of the Month – Word After Words Books in Truckee, California. wordafterwordbooks.com/Whenever we visit Bob’s brother Jimmy and the rest of the Truckee Woodruffs, this bookstore is one of my first stops in the picturesque Western downtown, complete with gunslinger wooden sidewalks. It’s the best place to browse what’s new and check out the coveted employees picks. While not a new release, this debut novel has stayed with me since I first read it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".