Lena Roland on Muck Rack

Lena Roland

Verified
  • Content Director, WARC
London
As seen in: WARC, Retail Week
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Articles

Three key lessons for B2B marketers from the B2C space

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By Lena Roland Verified
| WARC
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
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7 powerful research insights that brands need to know in 2021

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By Lena Roland Verified
| WARC
Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond. As the industry aims to rebuild and recover this year, the new WARC Guide to new research in marketing brings together several of the most powerful insights for brand custodians to consider as they map out their strategies during a period of on-going uncertainty. 1.
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Four key trends in e-commerce

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By Lena Roland Verified
| WARC
Last week, WARC published the WARC Guide to E-commerce and the Future of Effectiveness, with examples, expertise and guidance to help marketers navigate challenges and seize new opportunities, as they map out a path to recovery. Lena Roland, WARC’s Managing Editor, Knowledge Content, looks at four key trends from the report. 1.
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