For the past three or four months, one unscrupulous email marketer has been flooding my personal inbox with spam—the same email message delivered 10 to 20 times a day, every day. The subject line always reads “Just for You!”But this email is in no way just for me. I’m sure it gets zapped to tens of thousands of other irate consumers every hour or so. Nor do the products and services advertised apply to me at all. I live in a co-op, so I can’t just go installing solar panels at will.
The old adage that the customer is king no longer applies. Today’s customer is a ruthless dictator, exercising total and utter control over just about every aspect of any business interaction, speakers emphasized at this year’s Customer Service Experience conference in Washington in late April. And because customers are so demanding, businesses need to respond with the right mix of channels and the intelligence to get the right information to the customer in the shortest amount of time possible.
A big thank-you to the hundreds of CRM practitioners who joined us in Washington April 24–26 for CRM Evolution to discover all of the new and exciting ways that CRM technologies are changing how companies and their customers interact. (In case you missed it, check out the event coverage here, here, and here.) A common theme of this year’s conference was that customers now have more power than ever.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".