The former Detroit Lions star receiver Calvin Johnson has come to understand something in his retirement that thousands of current and former players have already learned. The NFL is an owners’ league. Last week Johnson lamented his inability to jump ship to a football dynasty the way the NBA superstars LeBron James and Kevin Durant were able to do with the Miami Heat, Cleveland Cavaliers and Golden State Warriors.
Despite the misguided perceptions of many sports fans, running an NBA team is actually a grinder’s pursuit. The men charged with picking players and managing rosters must spend the time scouting, scheming and building. Phil Jackson, who was let go Wednesday as New York Knicks president, seemed to believe his own cult of personality was enough to make the league’s most dysfunctional franchise whole again.
Few in sports are taking the Floyd Mayweather-Conor McGregor fight seriously. Why should they? As boxer Lennox Lewis told ESPN this week: “Mayweather is the best in his weight class, no one can touch him in boxing. He’s a pugilist of the highest order, so for another man from another sport to fight him?”But people will buy. They will buy big. They will buy a lot. They will spend $100 on pay-per-view if that’s what it takes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".