Les Luchter

by Les Luchter , 2 hours ago Heading into its 25th anniversary next year, NorthShore Adult Diapers is widening its marketing message: By using its products, people living with heavy bladder leaks (HBL) can engage in unrestricted daily activities. “NorthShore is not in the diaper business. It is in the participation business,” the predominantly online seller said in a Thursday press release announcing a “Say Yes Summer” promotion in its home market of Chicago.

by Les Luchter , Staff Writer, 2 hours ago Nineteen current and former marketing executives from leading brands have banded together to form an advisory CMO Council for Project Healthy Minds, which describes itself as “the leading mental health tech nonprofit dedicated to expanding access to mental health services across the United States.” The heavyweight list includes execs from such brands as Hyatt, IBM, Pepsico, Walt Disney, UGG, Samsung, PayPal and Bose.

by Les Luchter , 2 hours ago “U.S. News & World Report” has ranked it as one of the top 10 pediatric hospitals in the country, so it’s little wonder that Children’s Hospital Colorado achieves aided brand awareness scores of nearly 100% in in its home state. But the hospital reports “surprisingly low” awareness in seven surrounding states.