Lia Bartley

Search intent is the reason behind a Google search. In the simplest terms, it reflects what somebody is really looking for when they type something into a search engine. For example, if someone searches for “best running shoes”, they’re probably comparing their options. If they search for “buy Nike running shoes size 6”, they are much closer to making a purchase. Same search engine, different intentions.

A good business website should do more than simply tell people who you are – it should help visitors understand what you offer, why they should trust you and what they should do next. While this might sound straightforward, it’s surprisingly easy for websites to become cluttered, confusing or too focused on the business rather than the customer. Offer a clear explanation of what you do One of the most important things your website needs is a clear message.

Facebook has been around for a long time, and with so many newer platforms competing for attention, it is reasonable to wonder whether businesses should still be using it. The short answer is yes, but how you use Facebook is worth paying attention to. For many businesses, Facebook is still an important part of their online presence. Customers may visit your page to check opening hours, read reviews, look at recent posts or simply make sure the business is active and legitimate.