Lidiane Jones

By Lidiane Jones4 minute Read Since the Industrial Revolution, technology has empowered millions to move away from repetitive, tedious work processes, freeing time for more thoughtful work. The last few years, however, have reversed this trend. Many of us have found ourselves stuck in a process paradox—where our days are full of back-to-back video calls, endless searches for answers from different departments, and an ever-growing list of dull, repetitive tasks—rather than meaningful work itself.

It still feels like yesterday when we all came together to experience the magic of Dreamforce ’22. We saw so many Trailblazers in person and experienced all the valuable sessions (which are still available on demand!). We also launched Salesforce Genie that week. Here, we dig deeper into what our latest (and biggest) product innovations mean for our Trailblazer Community.

Businesses are dealing with a shifting economic climate, shrinking budgets, and directives to do more with less. It’s a less-than-ideal environment for commerce, where the most successful companies are constantly innovating and staying a step ahead. What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil?