Listen to this ArticleMore info The closest thing to the idealized mall you recall either from personal memory or from cultural lore exists on a block in the Soho neighborhood of New York City, New York Magazine aptly dubbed “Tween Row.” On a recent spring afternoon, tween girls outfitted in cable knit cardigans, pink camis, hoodies, and lowrise jeans, chatted with each other (or their willing parents) as they popped into favorite shops: Brandy Melville, Edikted, Princess Polly.