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Lilly Smith

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As seen in: Fast Company, MSN, La Nación (Argentina), Chicago Tribune, Flipboard, aiga.org, Yakima Herald-Republic, Design Observer, RealClear Markets, The O'Colly, Wealth Insider and
👩🏻‍💻 editor @fastcompany | lsmith@fastcompany.com ✍️ freelance reporter | smith.lillyr@gmail.com 📩 Find me on LinkedIn :/

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Articles

Glossier’s big brand revamp begins with a juicy ode to its New York City roots

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By Lilly Smith Verified
| Fast Company Verified
New York City is lending its iconic I ♥ NY logo to your lips. For her first brand campaign since joining the company three months ago, Glossier’s new chief marketing officer, Nicole Solórzano, is utilizing an iconic Milton Glaser design on its new “I ♥ NY” Balm Dotcom as a juicy, literally apple-flavored ode to the brand’s New York City roots. It’s also the inspiration for a broad campaign rollout across retail, social, and the website that pays tribute to the city, where the company launched.
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El nuevo sitio web de InfoWars hará que te olvides por completo de Alex Jones… eventualmente

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By Lilly Smith Verified
| Fast Company Mexico Verified
La forma de comedia favorita de Tim Heidecker es hacerte perder el tiempo. Así que no hay mejor remate que internet, la mayor ladrona de tiempo de la sociedad. Este ha tejido sus tentáculos adictivos y algorítmicos en cada aspecto de nuestras vidas, culminando en la turbia, oscura y desorientadora irrealidad de Alex Jones. InfoWars, la marca emblemática y perjudicial del teórico de la conspiración de extrema derecha, salió a subasta en 2024.
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The designs that define America

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By Lilly Smith Verified
| Fast Company Verified
What makes a design “American?” That’s a question we’ve been asking ourselves as the United States nears 250 years of existence. In that time, the country has been defined through objects, ideas, and systems that, if not born in the U.S., at least reside here spiritually and culturally. But American design is a deeply personal thing.
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