Lilly Smith on Muck Rack

Lilly Smith

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New York
As seen in: Fast Company, MSN, Chicago Tribune, La Nación (Argentina), Flipboard, aiga.org, Yakima Herald-Republic, Design Observer, RealClear Markets, The O'Colly, Wealth Insider and
👩🏻‍💻 editor @fastcompany | lsmith@fastcompany.com ✍️ freelance reporter | smith.lillyr@gmail.com 📩 Find me on LinkedIn :/

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Articles

Pepper just got a DTC glow-up

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By Lilly Smith 
| Fast Company
When’s the last time you thought about pepper? Designers working in the consumer packaged goods category have reimagined many a pantry staple over the past several years, including olive oil, tinned fish, and even chili crisp, but pepper has remained as forgotten as it is ubiquitous. A playfully chunky new brand is giving the category design intentionality, functionality, and visual appeal—and could point to where food brand design is headed.
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Victoria’s Secret tests a blueprint for the future of Pink with a new NYC store

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By Lilly Smith 
| Fast Company
Listen to this ArticleMore info The closest thing to the idealized mall you recall either from personal memory or from cultural lore exists on a block in the Soho neighborhood of New York City, New York Magazine aptly dubbed “Tween Row.” On a recent spring afternoon, tween girls outfitted in cable knit cardigans, pink camis, hoodies, and lowrise jeans, chatted with each other (or their willing parents) as they popped into favorite shops: Brandy Melville, Edikted, Princess Polly.
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Rhode is a master class in modern branding. Here, Hailey Bieber shares her rules

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By Lilly Smith 
| Fast Company
A few weeks ago, a Rhode billboard appeared on the road along the way to Coachella. Powder pink background, hot pink type, and multicolored daisies. It didn’t look like Rhode’s typical visual brand, which is defined by subtle Swiss minimalism, conveyed in cool grays, white, and boxy sans serifs. It signaled something new. “See you down the Rhode,” it said. What was at the other end?
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