Lily Casura is a longtime journalist, author and social media expert. She is also the creator and founder of the award-winning Healing Combat Trauma, the first website devoted to combat veterans and the therapeutic resources available to help them heal from the effects of post-traumatic stress. C...
Sent over — erm, choosing to go — to minister to the warring Moros, a Muslim tribe in Mindanao in the Southern Philippines shortly after WWI broke out, he recognized instantly he had a different problem on his hands, more immediate than the need to share the gospel. No one except the elite were able to read and write, and consequently villagers were taken advantage of and entrapped on a regular basis by what they didn’t have the means to understand.
As San Antonio, the seventh largest city in America, claims its place on the national stage, it will need to address one of its most chronic and persistent issues, the exceptionally low graduation rates of some of its hardest-hit ZIP Codes.
Applying a “Hardship Index,” first formulated in the 1970s at the Brookings Institution to compare U.S. cities, and used recently to identify San Antonio’s highest-hardship areas at a glance, four ZIP Codes emerge immediately west and east of downtown: 78202, 78203, 78207 and 78237. Of the 108,898 residents who live in those four ZIP Codes, almost half — or more than 50,000 --- have not completed high school, including more than 27,000 with less than a ninth grade education(!).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".