Linda Ruschau

Point-of-care marketing is being talked about more than ever before, which is certainly music to my ears. After spending nearly 30 years advocating for the intrinsic value of delivering brand messaging to the right audience at the perfect aperture point, I’m pleased to see healthcare and media industries embracing the opportunities that abound in physician office engagement solutions.

Our phones have evolved from helpful tools, into smart devices that are now integral to a physician’s day-to-day work. For most doctors, there’s rarely a moment in the day when we aren’t checking our phones for updates, or at least, have a device nearby. Often, more than one. This new reality requires that healthcare marketers adopt a digital-first attitude if they want to reach their intended physician audience.

By Linda Ruschau on August 28, 2019 in DTC in Focus, Guest Columnist At PatientPoint, we’re always looking for ways to take our approach to messaging patients to the next level. Having heard professional patient advocate Dr. Grace Cordovano speak at several conferences, I knew she could give us valuable insights from inside the care experience.