Brrr! Winter is fully upon us, which means bringing out the heavy coats, rain jackets, boots and warm blankets for everyone in the family. But what about our pets? Most people, especially in temperate California, assume that our pets don’t need anything extra in the wintertime, that their fur and common sense is enough to protect them. But that’s often not the case. For dogs, it’s important to consider their fur length, size and breed mix.
Last spring, Tam Valley resident Kimberley Kaiserman took her beloved Boston terrier, Fygg, for his nightly walk around the neighborhood. She noticed he ate something off the ground but didn’t think much of it until the next day, after he vomited and became lethargic. She took him to her veterinarian where he was given fluids and had blood drawn for testing. She and Fygg were sent home only to return later that night when his conditioned worsened.
The vast majority of pet guardians in Marin are quite comfortable, financially. But there is a population that struggles to meet the needs of their cherished companions. For a senior living on a strict fixed income, buying that next bag of dog food or flea medication can be challenging. The same goes for the formerly homeless single mother who is trying to get her life back on track.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".