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Lisa Earle McLeod on Muck Rack

Lisa Earle McLeod

  • Founder, McLeod & More, Inc.
United States
As seen in: LinkedIn, Forbes, Medium, HuffPost, Fast Company, Harvard Business Review, Infobae, Flipboard, Pediatrics, Silicon Republic and
Biz tips, inspiration & slightly snarky humor. Sales leadership expert. Author of The Triangle of Truth - Washington Post Top 5 Business Book for Leaders.
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Articles

Cómo los equipos de ventas pueden utilizar la IA generativa para descubrir lo que necesitan los clientes

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By Ian Gross, LISA MCLEOD, Lisa Earle McLeod
| Infobae Verified
Cuando se enfrentan a una bandeja de entrada repleta de mensajes genéricos, los compradores suelen enfadarse más que interesarse en un discurso de ventas. Sin embargo, existe otra forma de hacerlo. Recomendamos que los líderes de ingresos aprovechen la IA generativa para mejorar la calidad (no la cantidad) de su interacción comercial.
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3 errores que debe evitar al establecer incentivos para equipos de ventas

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By Scott Edinger, LISA MCLEOD, Lisa Earle McLeod
| Infobae Verified
Cuando se habla del rendimiento en ventas, es casi un reflejo pavloviano que los ejecutivos mencionen la compensación como el principal impulsor del éxito. Esto no es sorprendente, dado que en la mayoría de las empresas B2B, la compensación representa la partida más grande en el presupuesto de ventas. Sin embargo, la idea de que los profesionales de ventas son "movidos por monedas", es decir, motivados únicamente por incentivos financieros, es obsoleta y algo ofensiva.
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3 Mistakes to Avoid When Setting Incentives for Sales Teams

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By LISA MCLEOD, Lisa Earle McLeod
| Harvard Business Review Verified
3 Mistakes to Avoid When Setting Incentives for Sales Teams April 1, 2025 When discussing sales performance, it’s almost Pavlovian for executives to bring up compensation as the main driver of success. This is not surprising, given that in most B2B companies, compensation represents the largest line item in the sales budget.
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