We were the only non-writers in the room. We sat in the back, the waaay back, behind 25 other wanna-be authors. My friend JoAnn and I signed up for the “How to Get Your Book Published” class believing we actually had a prayer. Yet as we heard about the other students’ magazine pieces, short stories and newspaper articles, our confidence was diminishing by the minute.We almost snuck out the back.
I fell in love with P.T. Barnum in the third grade. I was also besotted with Thomas Jefferson. Yeah, I was a weird kid. My heroes were a carnival barker and a writer.Watching the movie “The Greatest Showman” on the big screen last week rekindled my passion for Phineas Taylor Barnum. The movie was amazing, and I went back a second time.Barnum’s actual life was more complex and less noble than the singing Hugh Jackman version.
If you get caught in a riptide, the best way to survive is swim with it — go in the direction it’s carrying you. When people try to overpower the tide, they drown. Instead, you should use the tides’ energy to go elsewhere.I was working with a chief marketing officer who was launching a new initiative. It was sexy, it was exciting and it was well researched.When he presented it to the larger team, they were excited. But one guy, we’ll call him Ned, was negative.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".