Is there an incentive to be friendly? For many people, there are more incentives to be negative.Recently, we were working with a client who was trying to improve customer service. Yet, despite training, continual prompting and incentives, several team members were reluctant to be positive. In fact, one person said, “Our clients come in here in a bad mood; they’ll think I’m weird if I act all sunny.”That single comment reveals two beliefs that make it challenging for some to be positive.
What's more important? Getting the order out today, or creating a culture that will enable you to do 5,000 orders next year? The answer, of course, is both. One task is urgent, the order today, it's easy to understand what to do. The other issue is important, creating an empowering culture for growth. Culture building is more nuanced, it's never urgent, and it's the thousands of little intentional things. It's harder to codify, but we all know a good one when we see it.
Companies want customers to love them. Bosses want people to love their jobs. Yet many leaders will tell you, emotion has no place in business.This is cognitive dissonance at best, dangerous at worst.Let’s start with the cognitive dissonance. To think you can strip emotion out of the workplace, and create a successful business is lunacy. Human endeavors are by their very nature emotional. Success depends on goodwill, cooperation, empathy, and other nuanced emotions, including love.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".