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Lisa Levy on Muck Rack

Lisa Levy

Toronto
As seen in: CrimeReads, Literary Hub, The Washington Post, Elemental, Medium, The New York Times, Canadian Broadcasting Corporation (CBC), New York Daily News, Infobae, JSTOR Daily, Entertainment Weekly, Flipboard, Salon and
is judging you now. Crime correspondent @WashingtonPost. Contributing editor @crimereads and @lithub. Chronic Migraineur. She/her. Words at lisalevywrites.com

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Articles

Why Great Hiring Starts With Better Storytelling, Not Better Job Posts

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By Lisa Levy
| C-Suite TV Verified
There are few things in business more absurd than wanting extraordinary people while presenting your company like a beige filing cabinet with a benefits package. And yet, that is exactly what many organizations do. They say they want A and A-plus talent. They say people are their greatest asset. They say growth matters, innovation matters, speed matters, culture matters, leadership matters.
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How Smart Service Businesses Find Hidden Profit Without Spending More on Ads

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By Lisa Levy
| C-Suite TV Verified
There is a particular kind of business advice that I have very little patience for. You know the kind. Throw more money into ads. Post more content. Work harder. Hustle longer. Launch faster. Buy another template. Try the next trend. It is loud, exhausting, and often detached from the actual mechanics of building a profitable business. And that is exactly why my conversation with Cheryl Texeira mattered.
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Why the Best Ideas in Business Rarely Start at the Top

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By Lisa Levy
| C-Suite TV Verified
There is a dangerous myth in business that too many leaders still cling to. It is the myth that the best ideas rise from the top. That innovation is something reserved for executives in boardrooms, product teams in strategy sessions, or the loudest voices in the room with the biggest budgets attached to them. That if a company wants to become more innovative, it needs to hire a genius, buy a shiny new platform, or task a special committee with dreaming up the future.
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