Lisa Peyton

by Lisa Peyton and her team of AI superheroes Last week Anthropic released Opus 4.8 just weeks after releasing Opus 4.7. I can barely keep up these days - I was JUST starting to get to know Opus 4.7. I have been using Opus 4.8 all week and have noticed that I prefer working with this model on strategic planning and anything that requires strong reasoning and synthesis and analysis of disparate data and concepts.

by Lisa Peyton and her team of AI superheroes Everyone has a tool, a tactic, or a framework right now for getting your content cited by AI. AICarma. DeepRanking. FoundInAI. llms.txt files. Schema markup. FAQ stuffing. The conversation about AEO and GEO has become a hype industrial complex, with most of the loudest voices selling the same SEO-imported tactics in new packaging. I’ve been fielding questions about showing up in AI chat results for years now. These days, nobody’s asking if AI search matters.

by Lisa Peyton and her team of AI super Heroes I LOVE creating visual content. For me, the combination of creativity, strategy, and technology offers an enticing challenge that pays off in an actual thing (sometimes a thing of beauty) you can see and hold. Perhaps that’s what I love most about content marketing: creating meaningful content for an audience that leans into creativity in order to delight, entertain, and educate.