Cynicism Has No Place at Holy Pop!, Somerset House’s New Exhibition Devoted to Fandom Photo: Courtesy of Somerset House / David Parry It’s dedicated to ephemera – a percentage of the world’s biggest Spice Girls memorabilia collection, Nina Simone’s chewing gum – given weight and respect by devoted fans. At Holy Pop! – the new free exhibition that opens today, May 21, and runs until August 9 at Somerset House – fandom is treated seriously.