As international luxury brands remain wary of opening shops on mass-market Chinese e-tailers, B2C giant JD.com is aiming to benefit from the growing influence of China’s pureplay luxury e-commerce sites through a new partnership with Farfetch. According to the terms of the deal announced on June 22, JD.com is purchasing a $397 million stake in the global luxury e-tailer that reached “unicorn” status in 2015 with a $1 billion valuation.
Alibaba is making headlines as it sells the Chinese dream at its Gateway ’17 event in Detroit, aimed at convincing U.S. businesses they can get rich selling to China through online marketplaces. But it was the brand’s Investor Day summit in China earlier this month where the tech giant stated that its own strategy for success is not just focused on the sale of merchandise on Taobao and Tmall, but also on digital media and marketing through platforms such as livestreaming.
Reporting $17.6 billion in sales for its 6.18 shopping festival promotion yesterday, JD.com hopes to convince global brands it is a formidable competitor to Alibaba’s Tmall. For the e-tailer’s 18-day event to celebrate its anniversary on June 18, JD.com sales came close to the those of Alibaba’s annual 11.11 Singles’ Day festival in 2016 – US$17.8 billion in just a 24-hour period.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".