While Chinese beauty consumers may be known for diligent skincare routines, lipstick is causing a major buying frenzy. The fastest-growing category in China’s beauty market, lipstick takes up a 22% market share for color cosmetics and is used by 95% of urban Chinese women. L2’s Digital IQ Index: Beauty China finds that brands are cashing in on this trend on China’s Tmall through elaborate lipstick marketing campaigns.
Beauty brands seeking fortune in the China market can’t achieve it without the fame of local celebrities. All of the top 10 Weibo posts by brands in L2’s Digital IQ Index: Beauty China feature a celebrity, and Tmall livestreams featuring a celebrity gain 26 times more engagement. Brands have been tapping further into Chinese consumers’ worship of celebrity idols through online promotion of celebrity collaboration products, which generated major online buzz and sales in the past year.
K-beauty staples like sheet masks, 12-step skincare routines, and creams named after various alphabet letters may be a growing US obsession, but Chinese consumers are scaling back in favor of J-beauty. More Chinese tourists opted to visit Japan over South Korea in 2017, and similarly, L2’s latest Digital IQ Index: Beauty China finds that Japanese beauty brands are seeing increased online buzz and sales at the expense of Korean brands.
@Scholars_Stage@BethanyAllenEbr How would cutting the number with no new anti-fraud policies prevent ultra-wealthy applicants who pay for the best essays/fake grades/etc. from getting in over those that are qualified?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".