Last month, Hailey Welch, who became an internet superstar earlier this year after a clip of her discussing her favorite bedroom antics went viral, debuted her latest project: a crypto token known as HAWK. After much fanfare, and heavy promotion to her fans and followers, HAWK hit a massive market capitalization of around $490 million within minutes of launch. Unfortunately for buyers, soon after, the token absolutely crashed in value by roughly 93%.