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Companies don’t always advertise job openings on their website. That is the case for a number of reasons, Margolis says. “People come to a company website for a variety of reasons, not necessarily to look at the jobs that are posted,” she explains. “Moreover, the ideal candidate may not even know about the company yet, so recruiters wisely post openings on a job board so they’re guaranteed that people who are seeking that kind of role are going to see it.”
The company wants to do more targeted recruiting.“Hiring managers frequently post open roles on niche job sites, not their company website, so they appeal to and recruit an audience with specific skills and [job seekers] who check those boards more frequently,” Margolis says.