Everyone in Talent Acquisition is talking about talent branding. We all are using various methods of social media, employee engagement, and ratings on Websites such as Indeed or Glassdoor to gauge and refine our organizationâ€™s brand in the eyes of potential employees. One area that impacts the brand the most is one that often gets overlookedâ€”the candidate interviewing experience. How important is the interviewing experience to an applicant?
One of the most significant causes of stress for leadership during any significant organizational change is maintaining the confidence and positivity of employees. Â Mergers, acquisitions, shifts in leadership, relocationâ€”you name it, no matter the hours and time spent on the change itself, a good leader will sweat over his or her employees and how they are coping with the transition. And with good reason. Resistance to change is real and human.
The standard coaching line is: â€œPeople leave managers, they donâ€™t leave companies.â€? Iâ€™m not so sure. Actually, I am sure. Companies that allow bad managers to flourish are responsible for good people leaving because of those managers. And in todayâ€™s world, where every company is its own talent brand, bad managers and leaders are more of a liability than ever. Leaders provide direction, make decisions, and solve problems. Leadership is not the sole purview of those with seniority or rank.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".