More than a third of businesses today will be dead in 10 years. That was the sobering prediction made by Ciscoâ€™s then-CEO John Chamber in one of his last speeches before he retired in mid-2015. He didnâ€™t stop there. The only ones that will survive will turn their companies into digital, techie versions of themselves, and many will fail trying, he asserted. This thinking is why even the most analog of businesses are hard at work trying to close the digital gap.
Organizationsâ€”like peopleâ€”have a tendency to get â€œstuck.â€? Inertia sets in, and patterns of past behaviors repeat themselves. How can we avoid this tendency, and enable people at all levels of an organization to move new ideas forward, without getting clogged up in an organizational quagmire? One of the most importantâ€”and least talked aboutâ€”skills for organizational success is the ability to move an agenda or project through this corporate maze.
â€œMinister of Dollars and Senseâ€? is also a title for Chief Operating Officer (COO) at Make-A- Wish Foundation. Subway refers to its employees as â€œsandwich artists.â€? Titles such as these certainly draw our attention and help us to understand the culture of a company. No matter where we are from or what language we speak, work title and status are universal. Try introducing yourself to a stranger without adding your title in front and compare it to when you use your title first.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".