You won't hire more diversity candidates by "sensitivity" training. This is another outdated HR idea comparable to competency models, behavioral interviewing and the use of like/dislike personality tests to predict fit. The fact that Google fired someone for writing some ill-advised manifesto makes no sense either. The dumb manifesto and the dumb firing and the dumb solution indicates that there's a bigger issue at play.
I was talking with some old fraternity brothers this past month to see if we could round up enough of us to attend our 50th college reunion next year. To make it more than just a beer fest, someone suggested we talk to the current members about some of the business lessons we learned over the years we could pass on. As a start, I dusted off some notes I've been keeping in case I ever got asked to do a commencement address somewhere.
In a recent post I introduced the concept of Work Types, suggesting that all jobs were a mix of four different types of work. As shown in the graphic, these Work Types map directly to the standard product lifecycle from start-up through maturity. Thinker: In this phase the focus is on idea creation, planning and problem-solving. Builder: This phase converts the Thinker's ideas into reality, often under conditions of rapid growth and limited resources.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".