The only Mumm-sie thing about the 15th birthday party of Mumsnet at Second Home in Shoreditch on Wednesday night was the champagne. Everything else was about power fixers, tech, politics and media big hitters. And “love” — Boris Johnson proclaimed during his keynote speech about how, as the next-door neighbour in Islington of the site’s founder, Justine Roberts, and her Newsnight editor husband Ian Katz, he was at the “very conception” of the online forum.
To a journalist, the route a story idea takes to arrive at their keyboard doesn’t matter – it might be an email from a contact, it might have come from a press release, or from social media, or after mining tonnes of data to find a kernel of interest. But if you’re running a small business and you have some news that you want to get into the media, presenting it to journalists in a professional format will make it a lot more likely that the press will pick it up and want to shout about it.
So ‘National Pizza Day’ rolls around (it’s 9 February, in case you forgot to celebrate), and so does ‘World Teachers Day’, closely followed by ‘Bubble Wrap Appreciation Day’ – and you happen to be the founder of a pizza-making SME which serves them in funky bubble wrap and offer a discount to local teachers – well, you might think, what an easy PR win.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".