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Articles by Lucy Simmonds
Reach consumers based on how and where they shop with Experian Audiences
by 9 min read At A Glance Product discovery spans social, streaming, search, marketplaces, and in-store, while spending power is concentrated among fewer consumers. Experian Audiences help retailers reach high-value consumers using privacy-safe behavioral, purchase, and economic signals aligned to how people discover, shop, and spend. Retail marketing needs more than broad targeting because consumers no longer discover products in one place.
Reach households based on energy behaviors with Experian Audiences
by 9 min read At A Glance Energy and utility marketers need more than geographic targeting to reach the right households. Experian Audiences support energy outreach using privacy-safe behavioral, lifestyle, and attitudinal signals tied to usage patterns, sustainability interest, and technology adoption, helping align programs with how households use and manage their energy use. Energy usage doesn’t rise and fall evenly across a service area.
Mind the gap: How financial marketers can reach every consumer with Experian Audiences
Loading... by At A Glance Financial marketers serve consumers with very different financial habits, digital behaviors, and spending patterns. Experian Audiences offer approximately 400 financial segments and thousands of additional syndicated options covering various industries to help reach individuals at the right moment across generations, channels, and seasonal events. These privacy-safe audiences support acquisition, engagement, and year-round planning.
A deep dive with an Experian partner, M3 MI
by At A Glance M3 MI's MARS Consumer Health Study empowers healthcare advertisers to create personalized campaigns by offering nuanced audience insights. By layering behavioral and engagement attributes, MARS enables precise targeting, driving stronger engagement, improved ad recall, and measurable campaign outcomes across Connected TV, social, and display channels.
Activate B2B audiences across every screen with Audigent, Dun & Bradstreet, and Experian
by At A Glance Audigent, Dun & Bradstreet, and Experian simplify B2B marketing by combining trusted business data, curated audience activation, and advanced identity resolution. This partnership helps marketers reach verified decision-makers across channels like CTV and display, ensuring accurate targeting, consistent audience identity, and measurable results while maintaining privacy compliance.
Data-driven curation is a rising star in performance marketing
At A Glance Curation is changing how media is bought and sold, moving beyond open auctions and static site lists to more efficient deals. By combining unique data, real-time supply connections, and continuous optimization, curated PMPs reduce waste and improve results. Audigent's, a part of Experian, solutions help marketers achieve measurable outcomes with curated strategies that deliver better targeting, higher engagement, and improved ROI.
A deep dive with an Experian partner, Infillion
by At A Glance Infillion and Experian collaborate to help advertisers connect with audiences across devices and channels, as cookies and mobile identifiers disappear. By integrating Experian's Digital Graph and Offline Identity Resolution, Infillion strengthens identity connections, improves campaign reach, and enhances audience engagement across CTV, mobile, and web.
The early implementation phase of the Omega‐3 Test‐and‐Treat Program for reducing the risk of preterm birth, South Australia, 2021-22: an implementation evaluation study | The Medical Journal of Australia
Med J Aust || doi: 10.5694/mja2.70101 Published online: 16 November 2025 Preterm birth (delivery before 37 weeks’ gestation) is the leading cause of death of children under five years of age;1,2,3 the associated mortality and morbidity are greatest for early preterm births (delivery before 34 weeks’ gestation).1,2,4 About two‐thirds of preterm births have no known biological causes,5 and effective prevention strategies are needed.6 Omega‐3 long chain polyunsaturated fatty acid...
How AI is reshaping identity and marketing
by At A Glance Marketers are using AI to better understand audiences, improve efficiency, and build privacy-first identity solutions. At Cannes Lions 2025, leaders shared how AI and structured data help deliver relevant messages, adapt to consumer needs, and build trust. Experian supports this through ethical efforts and innovative solutions. Artificial intelligence (AI) is becoming a bigger part of modern advertising, changing how brands connect with people.
A deep dive with an Experian partner, AdRoll
by At A Glance As CTV viewership grows, marketers face challenges in targeting and measurement across fragmented platforms. Identity resolution and audience strategies, supported by Experian’s syndicated audiences and privacy-safe solutions, help DSPs and advertisers reach high-value audiences, improve campaign accuracy, and drive measurable outcomes. In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech.
A deep dive with an Experian partner, 33Across
by At A Glance Reaching the right audience is becoming more challenging as digital advertising grows increasingly fragmented, and privacy regulations change. 33Across addresses this by providing real-time intent signals and contextual insights, helping marketers connect with consumers across devices like CTV, mobile, and desktop. Integration into Experian's marketplace makes these solutions more accessible, helping advertisers achieve measurable results.
A deep dive with an Experian partner, Index Exchange
by At A Glance Sell-side decisioning is changing how publishers and advertisers collaborate, improving efficiency and fostering more meaningful connections. Experian’s syndicated audiences and data solutions help both sides reach the right audiences with greater transparency and privacy. In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech.
CTV, data collaboration, and AI are changing advertising
At A Glance Advertisers are embracing CTV, data collaboration, and AI to deliver more personalized, efficient, and impactful campaigns, transforming living rooms into interactive hubs, utilizing creator-led programming, and streamlining workflows.
Santa's secret weapon? Experian Audiences
At A Glance Santa may have a sleigh, but marketers have something better: Experian Audiences, delivering accuracy, scale, and 25 new holiday-ready segments to help brands connect with the right shoppers at the right time. If Santa used data to plan his holiday campaign, he’d call Experian. After all, how else could he deliver the right gifts to the right household? From sleigh bells to savings alerts, the holiday season isn’t just about Christmas.
Audigent curated inventory packages arrive in DV360, delivered via Index Marketplaces
Audigent, a part of Experian, is excited to announce that curated audience and contextual inventory packages are now accessible on Google Display and Video 360 (DV360), delivered via Index Marketplaces. These premium deals offer industry-leading targeting solutions, combining high-quality data and inventory to enhance scale, value, and performance across connected TV (CTV), display, and online video (OLV).
Four CTV advertising misconceptions
Common misconceptions in this article… Connected TV (CTV) continues to expand as a dominant force in digital advertising. Streaming adoption is climbing, yet advertising budgets aren’t keeping pace. With the Newfronts and Upfronts presentations completed, advertisers are being asked to make big decisions with lingering questions still in the mix. One of the biggest barriers? Persistent misconceptions about what CTV can and can’t do.
Four back-to-school audiences you're overlooking
Back-to-school season remains one of the biggest retail moments of the year—and 2025 is expected to follow suit. Total spending is projected to reach $84.51 billion, with K–12 shoppers alone contributing nearly $50 billion—59% of the total. E-commerce will also play a major role, accounting for 37.4% of total back-to-school sales.
The new TV ad playbook: How to capture future buyers on FAST
For decades, television advertisers have faced a trade-off: Traditional linear TV: Delivers broad reach, utilizing the power of sight, sound, and motion on the big screen to capture more focused attention and foster immersive brand-building. However, it lacks the precise targeting modern marketers crave.
A deep dive with an Experian partner, Attain
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain. About Attain Built for privacy — with visibility across all retailers, verticals and purchases — Attain provides solutions for the modern marketer.
A deep dive with Experian Partner, Viant
As privacy regulations, signal loss, and consumer expectations change, marketers face growing challenges in creating meaningful connections. In our latest Ask the Expert segment, Tom Wolfe, SVP at Viant, and Ali Mack, VP of AdTech Sales at Experian explore how first- and third-party data strategies, advancements in connected TV (CTV), and AI tools empower marketers to build smarter campaigns tailored to modern demands.
A deep dive with an Experian partner, OpenX
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Chisholm, SVP of Strategic Partnerships at OpenX. About OpenX OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability.
Five considerations for data-driven advertising partnerships
by Advertising today is more complex than ever. Consumers demand personalized, relevant experiences from brands, making it increasingly challenging to meet expectations without external support. Businesses must work with publishers, retailers, and platforms to thrive, using these partnerships for data insights that refine their strategies and fuel growth.
Practical applications of Experian’s Marketing Attributes
Delivering personalized customer experiences is essential, with 81% of customers preferring a personalized approach to their relationships with brands. However, 80% of consumers are concerned about how their data is used, presenting businesses with the challenge of balancing data collection and privacy with personalization.
Experian and MMGY drove closed loop measurement for Windstar
Loading... by Setting sail For hospitality and travel marketers, understanding which marketing efforts lead to actual bookings can be a tidal shift. Windstar Cruises—renowned for its intimate yachts and off-the-beaten-path itineraries—wanted data-driven visibility into how digital media placements translated into confirmed reservations.
Five considerations for the future of consumer connection
We spoke with industry leaders from Ampersand, Basis Technologies, Captify, Cuebiq, CvE, Fetch, Madhive, MiQ, and Samsung to gather insights on how innovations in data and identity are creating stronger consumer connections. Here are five key insights to consider. 1. Build on trust with first-party data Stricter privacy regulations and growing customer expectations mean businesses must rethink how they gather and use data.
Swiss Sense drove market-specific growth with Mosaic®
Swiss Sense’s mission is to provide exceptional sleep comfort for all.The European retailer analyzed their customerdata in one market to better understand their ideal customer profile and scale these learnings to other markets. To achieve this, Swiss Sense used Experian’s Mosaic® data, a profiling tool that segments households into categories based on their lifestyle, interests, and demographics.
Four trends in advertising
Every year, the Experian team attends the Consumer Electronics Show (CES) in Las Vegas to study the latest technological advancements and innovations that shape the AdTech industry. The energy at CES 2025 was palpable, with a whirlwind of conversations around artificial intelligence (AI), connected TV (CTV), privacy-first solutions, and sustainability in advertising. Here are four standout themes from this year’s event. 1.
Score a touchdown with Experian's football audience playbook
Loading... by The stakes are high when it comes to advertising during football’s biggest games as the cost of advertising continues to rise, with the average 30-second TV ad during the 2023-24 Sunday Night Football season priced at $882K.
A qualitative study of barriers and facilitators to compression stocking use in patients with chronic venous insufficiency
Corresponding Author Kari A. Clifford Surgical Outcomes Research Centre Otago, Department of Surgical Sciences, Dunedin School of Medicine, Dunedin, New Zealand Correspondence Dr Kari A. Clifford, Surgical Outcomes Research Centre, Department of Surgical Sciences, Dunedin School of Medicine, PO Box 56, Dunedin 9054, New Zealand.
Hedged gardens: The future of advertising
The concept of the “hedged garden” is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and protected environment for advertisers, reshaping how digital advertising operates. But what exactly is a hedged garden, and could it be the solution we’ve been looking for? Let’s dive into the details and explore its implications. Walled gardens continue to disrupt the advertising industry to stay relevant.
Adapting to life without Oracle
Originally appeared on Adweek The advertising industry is experiencing a significant shift resulting from Oracle’s market exit. Over the years, Oracle’s advertising tools—built through key acquisitions like Crosswise, BlueKai, Datalogix, and Grapeshot—have become essential for many marketers, data providers, and platforms. With Oracle’s departure, stakeholders are left searching for reliable alternatives to maintain their data-driven strategies.
2025 New Year’s resolution audiences
Loading... by It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make a New Year’s resolution in 2024, with adults under 30 being the most likely to do so. From living healthier lifestyles to traveling more often, there is an opportunity to capture customers with well-targeted messaging. But how do you know which audiences are most interested in these goals?
Five considerations for the future of addressability
Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization crafts unique content that aligns with each audience’s interests and needs. By combining these strategies, brands can create more relevant and effective marketing campaigns.
Introducing Contextually-Indexed Audiences | Experian Marketing
Loading... by Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual targeting. Experian’s new solution offers advertisers a powerful, privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting.
Experian Audiences now available on FreeWheel
Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s leading sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns.
Oracle-to-Experian audience mapping guide
Loading... by As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition in your audience targeting. As one of Oracle’s primary data providers that powered their audiences, we’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact on your campaign’s performance.
Announcing Digital Graph and Marketing Attributes
Loading... by Experian, the leader in powering data-driven advertising through connectivity, is thrilled to unveil our latest solution, Digital Graph and Marketing Attributes. This joint solution supplies marketers and platforms with the insights and connectivity needed to understand who their customers are and reach them across digital channels. The uncertainty around third-party cookies in Chrome and the overall decline in signal complicates the industry’s ability to reach the right consumer.
Experian and Snowflake: Creating more connectivity in programmatic advertising
After a six-month beta period, clients can now collaborate with their preferred clean room provider using Experian’s offline or digital graph. As part of this, Experian and Snowflake are excited to announce that Experian’s identity graph will be integrated into Snowflake’s Data Cleanroom. With the growing importance of data privacy and marketing efficiency, this partnership enhances the identity-resolution features Experian and Snowflake introduced in 2021.
Balancing linear TV and CTV in 2024: Expert insights and strategies from Cannes 2024
With U.S. brands expected to invest over $28 billion in connected TV (CTV) in 2024, balancing linear TV and CTV is now a top priority. Advertisers need to integrate these platforms as the TV landscape evolves to reach audiences with various viewing habits. A successful strategy requires both linear and CTV approaches to effectively reach audiences at scale.
How the AI revolution is transforming commerce
Technology is pushing the boundaries of commerce like never before. Artificial intelligence (AI) is one of the primary driving technologies at the forefront of the commerce evolution, using advanced algorithms to revolutionize marketing and personalize customer experiences. As of 2024, AI adoption in e-commerce is skyrocketing, with 84% of brands already using it or gearing up to do so.
An interview with Ampersand's Rachel Herbstman and Anastasia Dukes-Asuen
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Rachel Herbstman, VP of Data Innovation, and Anastasia Dukes-Asuen, Senior Director of Advanced TV Data & Insights at Ampersand. Could you introduce us to Ampersand and discuss your approach to TV advertising?
Embracing Retail Media Standardization| Experian
Loading... by Retail media is quickly outpacing other areas of digital advertising and is projected to grow 29% by 2025. Despite this trajectory, retail media is still relatively new compared to traditional digital media and operates like a startup in terms of tech capabilities. Sustained growth will require retail media standardization — creating consistent ways to measure and compare ad performance across retail media networks (RMNs).
Experian's 19 new holiday shopping audiences
Loading... by With over one billion shoppers eagerly preparing to shop for gifts, decorations, and seasonal essentials, now is the perfect time to refine your marketing tactics and connect with these shoppers. With holiday retail sales set to reach , it’s time to unwrap holiday spending insights to ensure that your holiday advertising campaigns light up the festive season.
An interview with Webbula's Jordan Feivelson, Vice President of Digital Audiences
Loading... by In our Ask the Expert Series, we interview leaders from our partner organizations who are helping to lead their brands to new heights in ad tech. Today’s interview is with Jordan Feivelson, VP, Digital Audiences at Webbula. Jordan is a 22-year advertising industry veteran who has worked for media properties such as WebMD and Disney. Over the past ten years, he has transitioned to the data and programmatic space, including growing the data business for Kantar Shopcom and Adstra.
Three consumer spending trends for 2024
Loading... by This holiday shopping season, marketers will look to take advantage of the surge in spending across channels like connected TV (CTV), programmatic, and mobile. Despite challenges such as privacy regulations and Google’s new cookie deprecation plan, this moment presents a unique opportunity for marketers to reshape their traditional approaches to consumer engagement and capitalize on these changes.
An interview with Kontext's Georgia Campbell, Head of Strategic Partnerships
Loading... by In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in adtech. Today’s interview is with Georgia Campbell, Head of Strategic Partnerships at Kontext. What types of audiences does Kontext provide, and what are some top use cases for these insights in marketing strategies? Kontext leverages its 1st-party, deterministic shopping data to generate real-time online audiences.
Introducing Experian's solution for retail media networks
Loading... by Experian is excited to announce a solution tailored for retail media networks (RMNs). This offering enhances RMNs’ strength in first-party shopper data by using Experian’s #1 ranked identity and audience services. Experian’s solution helps RMNs unlock expanded customer insights, enriched audiences for activation, identity resolution for cross-channel audience targeting, and real-time measurement and attribution.
Real-time search intelligence | Experian Marketing Services
Have you wondered how the shift toward real-time data is reshaping the way companies connect with consumers? Traditional methods of third-party data collection and demographic targeting are being replaced by more privacy-conscious approaches.
Black Friday 2024: What Marketers Can Expect
by It’s hard to believe, but it’s almost time again for marketers to begin their holiday campaign preparations. Leading up to these preparations, it’s important to reflect on consumer trends from Black Friday 2023 and derive insights for the coming year to shape successful marketing strategies. Spending trends we saw in 2023 In 2023, consumer holiday spending was forecasted to rise at the slowest pace in five years due to inflation and cost of living concerns.
Introducing Experian's Collaboration in clean rooms offering
At Experian, we power data-driven advertising through connectivity. Today, we’re excited to introduce our newest offering, which helps drive that connectivity: Experian’s Collaboration in clean rooms. This offering is now generally available in InfoSum, AWS Clean Rooms, and others. Experian can now facilitate successful data collaboration across multiple secure environments, such as at Experian, through crosswalks, and now in clean rooms.
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