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Luke Meredith on Muck Rack

Luke Meredith

Des Moines
As seen in: MSN, The Startup, Business Insider, Daily Mail, HuffPost, Nature, The Washington Post, Wiley Online Library, Yahoo News, ABC News and
Communications guy. Proud Associated Press alum.
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Articles

Should you create a separate page on your website for every town you serve?

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By Luke Meredith
| Engage Web
If your business serves multiple towns or locations, it can be tempting to create a separate page on your website for every area you cover. After all, if someone searches for your service in their town, having a page dedicated specifically to that location sounds like it should help you appear in the results. However, creating location pages isn’t always as simple as adding a town name to a page and expecting better rankings.
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Does adding a CAPTCHA reduce contact form conversions?

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By Luke Meredith
| Engage Web
A CAPTCHA can feel like a necessary evil. Nobody enjoys dealing with spam enquiries, but nobody particularly enjoys proving they’re not a robot either. For many businesses, the first response to a spam problem is to add a CAPTCHA to their contact form. It seems like a simple fix – add a security check, block the bots and enjoy a cleaner inbox. The reality is slightly more complicated.
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How many fields should a website enquiry form have?

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By Luke Meredith
| Engage Web
There is a temptation to ask for everything on a contact form. You might want someone’s name, phone number, email address, company name, job title, budget, location and the service they are interested in. It all sounds useful. The problem is that the person filling it in may not see it that way. They just want to ask a question. For a standard contact form, you will usually only need a few fields. Name, email address and a message box will cover most enquiries.
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