Last weekend I was in Toronto with my son to see some Blue Jays games. We hadn't been to the SkyDome together since the summer of 2015. Being there again got me thinking about a project I launched that year. It was a newsletter about baseball, and I sent the first one to maybe 30 people. By the end of the run, a year later, the list had grown to maybe 100 people? I don't remember exactly. But it wasn't a lot. The small reach didn't matter. Or maybe it did, in that the small scale made it fun.