Mads Soegaard

by Mads Soegaard • 2 days ago • 25 min read 565 Shares Cognitive maps in UX show how users think about a product or service. Designers use these visual representations so they can understand the user's mental model—something that helps them make intuitive designs that match the user's expectations and improve their overall experience. Think about the last time you found yourself trying to use a confusing app or website—how frustrating was it? Maybe, you even gave up.

Today’s world relies on technology more than ever. Think about it: we use apps to order food, websites to book travel and smart devices to control our homes—and how we interact with these technologies has become a massive part of our daily lives. And the winds of change keep blowing as yet more sophisticated products continue to emerge to keep up with tech advancements and users’ expectations.

by Mads Soegaard • 2 days ago • 31 min read 666 Shares In a digital world—for that’s what it pretty much is—what could be more natural than for every brand, company, and digital professional to want to make a mark? No surprise, then, that with 93% of all brand communication being visual, a great deal of that is all about digital design—so a digital designer career is a “hot” one to have.